Call of Duty Elite — the freemium companion multiplayer service officially launched alongside blockbuster hit Call of Duty: Modern Warfare 3 — has sold a whopping US$49.9 million (S$65 million) worth of premium subscriptions in just six days, according to an Activision press release sent out earlier today.
Since Call of Duty Elite’s launch on November 8, more than four million gamers have already registered for the new online service overall, with one million of those gamers opting to buy the US$49.90 premium one-year subscription pack for the PlayStation 3 or Xbox 360 platforms.
The one-year subscription includes access to premium features such as monthly downloadable content, daily competitions with virtual and real life prizes and pro analysis and strategies.
“The demand for Call of Duty Elite at launch was so overwhelming, that for the first several days, the service did not perform up to our or our fans standards. Our teams have been working around the clock to get the service scaled up to meet demand,” said Eric Hirshberg, CEO, Activision Publishing. “I’m very pleased to announce today that the service is now performing stably.”
More than 80,000 Elite clans have been created and 100,000 user-generated videos have been uploaded to Call of Duty Elite, with the serrvice receiving more than three million logins daily.
Activision certainly seems to be rolling in the big numbers right now, especially with the US$775 million (S$1 billion) in revenue that Call of Duty: Modern Warfare 3 netted for the publisher since launch.