Microsoft sells 2,000 Kinects in Singapore on launch day

Ben Tan, Regional Director, SEA and Korea, Retail Sales and Marketing, Microsoft; Mr Loo Leong Thye, Chief Executive of Challenger Technologies Ltd and Erik Ford, Senior Marketing Manager for Xbox 360 Singapore present the first Kinect for Xbox 360 in Singapore to Udai and Aryan Khattar

Microsoft sold 2,000 units of the Kinect for Xbox 360 on launch day in Singapore, double the sales which the console maker had expected to make.

The Kinect is an add-on peripheral for the Xbox 360 which lets you use your body to play your favorite games and entertainment, literally turning you into the controller.

Besides the Kinect peripheral, fourteen Kinect game titles went on sale during the X10: Kinect for Xbox 360 launch event at Plaza Singapura yesterday, including dance, fitness, sports, racing and family-oriented games.

Erik Ford, Senior Marketing Manager for Xbox 360 Singapore said, “At Microsoft, we knew it was going to be big, however today has doubled our expectations. The most pleasant surprise has been the pickup of software to the console, as we are selling on average three games per sale”.

Microsoft expects to sell more Kinects in Singapore this week as the sales made yesterday were a pre-sale exclusive promotions for DBS and POSB card members only.

The Kinect is now available at retailers across the island. The stand-alone Kinect peripheral is priced at S$229 and includes the Kinect Adventures motion-based sports video game. There is also an Xbox 360 with Kinect package, priced at S$469, which includes the new Xbox 360 4GB console, the Kinect sensor and Kinect Adventures.

Have your say. Add your comments: